Developed assets for the rollout of Apples for August, a coming-of-age stage production created by a Lee Strasberg Institute-affiliated team. The play,, Apples for August, was written by Anushka Kar and directed by Jeremy Watson.

REFLECTIVE SPOTLIGHT ON THE PLAY:

Apples for August speaks to the weight of release that flows from the relief of what it means to be fully seen. Set in an apple orchard in upstate New York, the story follows a growing bond between August, a high school senior, and Jude, an aspiring artist gearing up for college. Anushka Kar stars as August, while Patrick Eckland steps into the role of Jude.

This coming-of-age play, which premiered at the Next Step Theatre Festival in New York City on May 30, unfolded like a song of remembrance. For me, it stirred a pulse in the chest—the throb of life, a recognition of being met with presence and held without judgment.

The dialogue between August and Jude feels organic, even effortless. Witty moments elicited peals of laughter from the audience. Beneath the surface, though, the script dips into an oasis that rustles and stirs with deeper threads—what does it mean to just be, without performance or polish? What does faith mean to someone who has never believed in it? These musings, rooted in simplicity, strike a universal chord insofar as a yearning for visibility.

Tactile moments—like Jude shrugging into a fresh shirt before a new scene—add texture and realism to the staging. Seasonal shifts mirror emotional changes, setting a rhythm that ground the play in both time and feeling.

And then, there’s a twist I didn’t see coming—Jude loses his eyesight, almost overnight. In that sudden darkness, the earlier contrast between Jude’s belief in something greater fades into August’s skepticism in the powers that be. Now, Jude feels unmoored, while August—still herself, still uncertain—becomes his anchor. The move to tilt this paradigm on its axis feels like a masterstroke, a metaphor for the fragility of human perception and for the deeper seeing that sometimes happens only when the surface is peeled raw. It also marks August’s steady rise into the power of her natural self.

And here is one of the most haunting lines when Jude tells August, “Every time I hear your voice, it’s painful. It grows increasingly tired.” Jude hears the ache of love, of concern, of yearning in August’s voice. And yet, it’s her voice that holds him, quivering yet steady, lost yet present, frustrated yet alive with the ache of loving someone who knows her in his new reality. He can no longer see her, nor pursue his art as before, but her voice carries an evolving truth. Against that backdrop, the narrative, in its nuanced subtlety, offers a portrait of paradox—of grief and connection, loss and presence.

Apples for August invites us into a space where longing coexists with tinner light, where rootedness becomes its own quiet power. The longing to be seen and heard is one many can relate to. And that’s exactly what this play gives you. Your vision and your voice.

Client Profile

A performance-driven golf training and equipment brand focused on helping everyday golfers improve their game The company, led by Brixton Albert, a former collegiate athlete and coach, is seeking to build national visibility while strengthening its brand narrative and media presence.

Advisory

Brand positioning, earned media strategy, and narrative development to boost visibility and authority within the competitive sports and performance ecosystem. Current scope includes:

• Building a targeted earned media roadmap that positions Performance Golf as an integrated performance ecosystem differentiated from generic training programs and influencer-driven fitness brands.

• Refining messaging across digital media touchpoints to strengthen consistency, credibility, and conversion.

• Media briefings + advisory on founder visibility and storytelling opportunities.

Client Profile

Founded by Claire Coder in 2016, Aunt Flow has provided access to high-quality period products for free in over 70,000 restrooms across workplaces, schools, stadiums, airports, healthcare settings, and other public venues. Workplaces and public venues Aunt Flow has stocked include Google, Netflix, the Houston Airport System, the Tampa Bay Rays’ Tropicana Field stadium, and the Chicago White Sox baseball team's home stadium, Rate Field. 

Advisory

Lanecraft Lab supports targeted visibility across key institutional and trade audiences, including facilities managers, building and venue operators, procurement partners, and distributors, while positioning Aunt Flow within the broader operational, cultural, and equity conversations driving period-care access toward the same institutional standard as other restroom essentials.

Client Profile

A global leader in energy management and automation with a strong focus on digital transformation and decarbonization. The client wanted to enhance the visibility and adoption of a new digital retrofit and emissions reduction tool designed for commercial building owners navigating evolving sustainability regulations.

Advisory

Refining launch communications collateral and designing a multi-phase campaign strategy around the product rollout. This included:

• Evaluating and strengthening the core press release for clarity, accessibility, and engagement.

• Developing messaging frameworks for both Tier-1 and trade media, tailored to audiences spanning financial, regulatory, and technical sectors.

• Designing a phased campaign, from internal briefings and pre-launch embargoed interviews to influencer collaboration and post-launch amplification.

• Advising on webinar content, customer/user storytelling, and ongoing narrative positioning for the client’s sustainability leadership.

Outcomes

• Delivered a comprehensive communications playbook with over 20 tactical recommendations spanning press, social, and partner channels.

• Helped align internal and external messaging across marketing, PR, and technical teams.

• Established a consistent narrative linking digital innovation with measurable energy and emissions outcomes.

• Strengthened the client’s media readiness and visibility among real estate, ESG, and sustainability trade publications, leading to expanded coverage opportunities and long-term stakeholder engagement.

Client Profile:

A senior media executive recalibrating professional direction following a period of career deceleration.

Advisory:

• Repositioned recent industry shifts and gaps as part of an innovation-led professional trajectory

• Refined executive narrative to emphasize cross-functional leadership and content strategy expertise

• Developed a targeted 6–12 month re-entry roadmap aligned with evolving media ecosystem priorities

Outcome:

Delivered a repositioning framework and sectoral engagement strategy to support reintegration into high-impact media and content roles.

Client Profile:

A former NYPD lieutenant pursuing multiple book projects sought support to establish a professional-grade publishing and distribution platform.

Advisory:

• Outlined optimal self-publishing pathways with an emphasis on rights retention, discoverability, and scalability

• Delivered step-by-step KDP publishing guidance with supporting reference materials (walkthrough + checklist)

• Evaluated back-end optimization strategies including metadata, author branding, and category/tag structure

Outcome:

Equipped the client with a streamlined publication execution plan and platform readiness tools to enable timely market entry via Amazon KDP.

Client Profile

A finance professional with subject-matter expertise in global derivatives, preparing to launch a specialized content strategy and advisory business.

Advisory

• Assessed market positioning strategy across both business lines with an emphasis on monetization and brand coherence

• Conducted narrative disambiguation to align long-term goals with short-term service offerings

• Provided concrete service design recommendations including beta offer structuring, qualification filters, intake sequencing, and conversion pipeline strategies

Outcome

Delivered a calibrated go-to-market approach with tactical inputs to accelerate initial offer deployment, enhance founder focus, and streamline the value proposition across content and consulting arms.