I didn’t spend weeks or months planning this. Sometimes, building something real and meaningful requires taking a leap. So, I leapt. Lanecraft Lab is a boutique strategic services firm that helps high-functioning individuals and organizations amplify their voice, expand visibility, reposition their narratives for target stakeholder groups, and design outcomes-driven precision roadmaps for navigating inflection points - whether it’s an M&A transaction, launching a new initiative, repositioning for investors and lenders, managing executive transitions, or providing advisory on operational risk management, governance frameworks, and tone-at-the-top recalibration.

With early roots in management consulting, where I worked on revenue integrity, operational risk, and corporate governance frameworks for private sector companies, I’ve long been drawn to the intersection of strategy and systems. For over a decade, I’ve specialized in capital-intensive, high-stakes sectors through editorial leadership, analysis of deal structures, CDS price trends, ETF sector flows, and strategic collaborations with industry players, as well as federal, state and regulatory agencies. Over the years, I’ve led editorial teams at Institutional Investor and Industry Dive, guided communications strategy for global organizations, steered a public diplomacy initiative for the UK Government, and reported for The Wall Street Journal, Reuters, S&P Global, and others. I majored in Economics with Distinction, and earned postgraduate degrees in media research and business journalism from the London School of Economics and Columbia University, where I was a James W. Robins Reporting Fellow.

But the deepest credentials don’t live on paper. Motherhood has reshaped me in ways no degree or job ever could. I've also lived through multiple autoimmune conditions, a complicated chapter with pregnancy, spiritual collapse, the slow grief of invisibility, and the long arc of reinvention. I know what it’s like to lose your voice—and what it takes to rebuild it, word by word, step by step.

Lanecraft Lab is the culmination of deep systems thinking and lived insight—a platform where structured strategy meets authentic voice.

 
 

ADVISORY Committee

Lanecraft Lab is building a circle of advisors whose experience spans public diplomacy, international development, capital markets, energy, AI, healthcare, financial services, and organizational transformation. Our advisory members offer insight, perspective, and strategic foresight as we scale our work at the intersection of narrative intelligence, capital strategy, and systems alignment.

Current members include:

  • Jonathan Ward, International Affairs and Trade Advisor, and Chair of the Wisconsin World Affairs Council - Jon brings extensive experience in diplomacy, public affairs, trade policy, and national security strategy. Over the course of his career, he has served in Saudi Arabia, Papua New Guinea, Iraq, Pakistan, India, Brazil, and Washington, D.C., working across market access, investment attraction, supply chains, and government relations.

  • David Trask, National Director at ARC Facilities and the host of Facility Voices Podcast - David brings deep facilities and operations insights that ground our strategies in real-world use. He has spent years translating complex building realities into practical decisions for hospitals, schools, stadiums, and public agencies. His ability to bridge ground-level operations with leadership priorities is invaluable for our work at the intersection of strategy, systems, and stakeholder outcomes.

  • Dr. Jason Baker, Assistant Professor of Medicine and Attending Endocrinologist at Cornell Medical College in New York - Dr. Baker founded Diabetes Empowerment International, formerly Marjorie’s Fund, a nonprofit advancing education, access, and advocacy for people with Type 1 diabetes. With deep experience across clinical care, global health, and nonprofit leadership, he brings strategic insight to Lanecraft Lab’s work at the intersection of health equity, and systems change.

Additional members will be listed here as the committee expands.